● 12.26.11

●● Bench PR Contracted to Work on Perception of SUSE

Posted in Novell, OpenSUSE, SLES/SLED at 5:20 am by Dr. Roy Schestowitz

More mass hypnosis

Summary: The industry of spin and lies is assigned the task of working on SUSE’s image

The “perception management” industry if contracted by Attachmate to take care of SUSE, which has had some problems recently.

OpenSUSE has been making some changes to the boot process, which led to problems that we covered recently, aside from security ones [1, 2, 3, 4, 5]. The boosting of Novell’s SUSE in the news (e.g. in IDG [1, 2]) may be part of the PR campaign and the sole attempt of Attachmate to get involved is apparently this extended PR contract. To quote: “Public relations company Bench PR has extended its contract for The Attachmate Group now to include Attachmate, Novell, NetIQ and SUSE.” It is valuable to know that part of what we hear about SUSE is not organic; it is the fruits of people assigned to changing perceptions around SUSE. The next post will show how it’s sometimes done. █

“[A]fter analysing a five-day working week in the media, across 10 hard-copy papers, ACIJ and Crikey found that nearly 55% of stories analysed were driven by some form of public relations. The Daily Telegraph came out on top of the league ladder with 70% of stories analysed triggered by public relations. The Sydney Morning Herald gets the wooden spoon with (only) 42% PR-driven stories for that week.”

–“Over half your news is spin”

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