● 09.17.10

●● Two Percent Market Share for Microsoft

Posted in Hardware, Marketing, Microsoft at 11:08 am by Dr. Roy Schestowitz

Summary: A sobering look at parts of Microsoft’s business that bleed rather bring home the bacon

IT SEEMS rather amazing that Microsoft has not killed the Zune yet.

One reader quotes some figures from a new article that says: “The Zune has remained at roughly two percent of US MP3 player share virtually since the start despite newer models, lower prices and unique features like on-demand music streaming.”

“They should just bury the Zune,” says the reader, “it’s a cash sink.”

“ When it comes to Microsoft, many people think about Windows and Office, but that’s where they stop thinking.”Another cash sink has been Windows Mobile (and its alternative names which are an attempt at rebranding). Microsoft’s market share there is well under 10% and declining.

Microsoft booster Peter Bright is floating the idea of Vista Phone 7 [sic] at HTC, but maybe it’s just part of the pathetic “Slog” Microsoft pays half a billion dollars to make (the marketing alone). This only makes the product line more of a cash sink.

Microsoft is not a company of many successes. When it comes to Microsoft, many people think about Windows and Office, but that’s where they stop thinking. █

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