● 08.12.10

●● In the Words of the Daughter of Microsoft’s PR Spammer Pam Edstrom

Posted in Marketing, Microsoft, Windows at 4:22 pm by Dr. Roy Schestowitz

“After sixteen months spent seeding the trade press, it was time to think of the end users. For this, Waggener Edstrom leaked exclusive Windows 95 puff stories to all of the important newspapers and publications. The PR firm fed the New York Times a story with a marketing twist, the Wall Street Journal received a more technical angle, and People magazine got an exclusive revealing that NBC’s Friends sitcom stars Jennifer Aniston and Matthew Perry would be doing a twenty-five-minute video, educating people on the wonders of Windows 95.”

–Barbarians Led by Bill Gates, a book composedby Pam’s own daughter (seethis wiki page for evidence thatthe same tactics carry on)

To wit:

“[A]fter analysing a five-day working week in the media, across 10 hard-copy papers, ACIJ and Crikey found that nearly 55% of stories analysed were driven by some form of public relations. The Daily Telegraph came out on top of the league ladder with 70% of stories analysed triggered by public relations. The Sydney Morning Herald gets the wooden spoon with (only) 42% PR-driven stories for that week.”

–“Over half your news is spin”

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