● 09.23.09

●● Novell UK: It’s Like Singing to Empty Tables

Posted in Europe, Marketing, Novell at 12:39 pm by Dr. Roy Schestowitz

Summary: Novell’s distribution line in Britain is cut by 25%

Novell UK is going through some rough times these days. Its channel chief apparently quit not so long ago, so the channel is broken and some more departures at the top lead to uncertainty in an already-struggling company. The British press came out with two reports that show the level of demise Novell UK has been suffering as of late. The Register talks abut a 25% decline in Novell’s distribution line.

The software vendor had already thinned its UK distribution line up by 25 per cent this year, having axed broadliner Computer 2000 and a couple of smaller outfits. Termination notifications have now been served to two more unnamed distributors, reducing Novell’s UK line-up to five.

Channel Insider indicates that it’s not over yet.

Novell will axe another 10 per cent of UK distributors currently partnering with the software vendor by the start of November this year.[...]Since the start of this year Novell has reduced the number of disties on its books by 25 per cent. Computer 2000 was one of the casualties in Novell’s initial distributor axe grind.

As Novell’s revenue continues to decline, so will the size of the staff and Novell’s overall impact. █

“Our partnership with Microsoft continues to expand.”

–Ron Hovsepian, Novell CEO

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