● 08.21.08

●● Quick Mention: Microsoft Still ‘Buys’ Bollywood for Mass Appeal (Updated)

Posted in Asia, Marketing, Microsoft, Vista, Windows at 6:57 am by Dr. Roy Schestowitz

We saw this before [1, 2] and it’s happening again.

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Well, Microsoft has tried out many ways to promote their current generation console in India. They had tied up with cricketer Yuvraj Singh and Bollywood actor Akshay Kumar. They even came up with an Indianised Marcus Fenix! Now Microsoft has partnered with Yash Raj Films for the Bollywood movie Bachna Ae Haseeno.

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Other recent Microsoft promotions included the ‘recruitment’ of NASCAR vehicles and the star of “Jackass”. What is the company thinking? What message does that send the customer? The "Mojave experiment" has already (dis)served quite a rude message: “You, our customers, are dumb.” █

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Update: With this breaking news, Microsoft clearly resorts to comedy in order to market what it possibly perceives as a joke (Vista).

WSJ: Microsoft hires Seinfeld to bite Apple

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Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series of advertisements, designed around its “Windows Not Walls” slogan, that will feature Seinfeld and Microsoft Chairman Bill Gates.

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