● 06.26.08

●● Ian Bruce (Not Lowry): Microsoft/Novell PR?

Posted in Marketing, Microsoft, Novell, SLES/SLED at 1:04 pm by Dr. Roy Schestowitz

Marketing: an art of twisting facts, sometimes lying

A few month ago, Bruce Lowry left Novell. It happened around the same time that the company’s General Counsel, Joseph LaSala, left as well. A week after the departure of a Vice President, the belated replacement of Bruce Lowry finally arrives.

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Quick, late introductions – I’m Ian Bruce, the new director of PR at Novell. I’ve taken over from Bruce Lowry (being called ‘Bruce’ is a requirement for the job), who held the position for over 8 years and did amazing work driving visibility and awareness for Novell.

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Mr. Bruce will need to get used to preaching about the wonderful relationships between Microsoft and GNU/Linux (or Novell), which essentially means lying . Mr. de Icaza could kindly teach him.

Speaking of PR, be careful what you read about SUSE and Novell at the moment. Novell recruits boosters and it also has talking heads in the media. █

“Our partnership with Microsoft continues to expand.”

–Ron Hovsepian, Novell CEO

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