● 05.28.07

●● If You Lack Good Software, Then Produce “Scareware”

Posted in FUD, Microsoft, Novell, Windows at 7:19 am by Dr. Roy Schestowitz

ComputerWorld has an article which coins an interesting new term — “scareware”. It explains why vapourware tactics are ineffective, so they are being replaced by something more aggressive, which can possibly compensate for lack of innovation. Have a look at this new fragment of text.

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Microsoft talks a lot about innovation. It innovated the Xbox, several years after everyone else; it innovated the Zune, several years after everyone else; it innovated the GUI, several years after Apple (okay, and Xerox); it innovated Hotmail … oh, alright, it bought Hotmail. Bill Gates famously missed the internet revolution and then innovated the web browser, several years after Netscape.

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In the meantime, though, the company that brought us vapourware has innovated yet another new product: scareware (oh, okay, a couple of years after SCO).

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In another new interview, the man at the top of the Linux Foundation confirms this.

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Question: How do you respond to the theory that it’s all part of Microsoft’s plan to pull the rug out from under Red Hat?

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Zemlin: I don’t think they’re really targeting anyone here. It’s just really about the FUD.

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Remember that Novell is a passive part — a cogwheel if you like — in the use of intimidation. You may also wish to see his BusinessWeek rebuttal, which Shane covered last week.

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