● 05.28.07

●● Novell Accused of Using Sex to Sell

Posted in Marketing, Microsoft, Novell, SLES/SLED at 6:59 am by Dr. Roy Schestowitz

In a short and mystifying article, Novell criticisms are raised (or at least echoed). These are related to marketing.

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The chap behind the Secret Diary of Steve Jobs blogsite lambasted Novell for its puerile guerrilla marketing effort, saying it’s not cool to use hot girls to flog merchandise — and it hasn’t worked anyway.

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Let’s remind ourselves of marketing spoofs that Novell recently used to promote SUSE. Another case of “sex sells”? Be the judge. Microsoft has had some similar problems recently.

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