What do you call Lego style bricks made by the Church of Jesus Christ of Latter-Day Saints?

It's not a joke. Now that any patents that Lego might have had have expired, there's been an explosion of alternative brick systems to Lego [1]. And it was from this video from Alyssa Grenfell [2] where I learned that The Church of Jesus Christ of Latter Day Saints [3] have made their own Lego-style bricks called, and I am not making this up, Brick 'Em Young [4].

Words fail me.

[1] https://www.lego.com/

[2] https://www.youtube.com/watch?v=BSPN8VCPCt8

[3] https://www.churchofjesuschrist.org/

[4] https://www.brickemyoung.com/

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