Readings

    < dana> Synchronicity! My suggestion though is that you should
            call a land shark just shark and ocean-going sharks
            "water sharks"

There is a normal reading here. A different reading is that "just shark" is another name for "land shark", which a speaker might indicate with a slight pause around "just shark" to better group it as the alternate name, or by using "air quotes" around the word. A different reading is that a land shark is just 'shark and ocean-going sharks "water sharks" and possibly any and all words that follow, the name being unbounded, except when those of the Procrustean persuasion must fit the name within some arbitrary form. Typically, however, this second reading is bounded at the end of the sentence, or the speaker may cross their arms to indicate the end of the line.

Lojban of course has various fiddly terminators (perhaps less problematic than early SCSI terminators) to indicate where the end of a name or phrase or whatever actually stops, and you can vary some of the markers so that (if you know all of the name in advance, or at least as much of the name as you are willing to speak) you can pick a marker not present within the name. This is sort of like alternative quotes in Perl where instead of "foo \"bar\"" backslashitis one can instead use qq{foo "bar"}.