Aristotle’s (three most powerful) tools of persuasion

character - ethos
logic - logos
emotion - pathos

Ethos is showing the audience you’re qualified, logos is showing the audience you’re correct and understand, and pathos is leveraging emotions as well as showing the audience you’re on their side and have their best interests at heart.

(Heinrichs, 2020).

Tags: rhetoric, atoms

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2022-08-18 - ethos, logos, and pathos

created: 2022-08-17

updated: 2022-11-05 01:39:06

(re)generated: 2025-11-27