Techrights

TechTarget (and Computer Weekly et al): We Target 'Audiences' to Sell Your Products (Using Fake Articles and Surveillance)

Posted by Roy Schestowitz on May 16, 2024

It is a deeply rogue industry that's killing legitimate journalism by drowning out the signal (real journalism) with sponsored fodder.

Since it's as clear as daylight what they've been doing let's examine how TechTarget presents itself, in its own words:

Their media kit:

TechTarget: Partner with Us

TechTarget: For Advertisers

TechTarget: Red Hat Summit 2024 news and conference guide

TechTarget media kit

This spamfest and/or clickfarms contribute to the demise of the Web. They use cryptic language with many euphemisms to embellish the immoral things they're doing. █