Delivery Songs

2025-03-29

Here in the UK, ice cream vans will usually play a tune to let you know they're set up and selling (It's not unheard of for cruel clever parents to try to teach their young children that the ice cream van plays music only to let you know it's sold out of ice cream. A devious plan, although one I wasn't smart (or evil?) enough to try for myself.). So when you hear Greensleeves (or, occasionally, Waltzing Matilda), you know it's time to go and order yourself a ninety-nine.

On a verdant manicured lawn under a summer sky, two parents walk barefoot after their young child, who is running towards a traditionally-coloured yellow-and-white British ice cream van with visible branding reading 'fresh dairy ice cream' and '99 flake'.

Imagine my delight, then, when I discover this week that ice cream vans aren't the only services to play such jaunty tunes! I was sat with work colleagues outside İlter's Bistro on Meşrutiyet Cd. in Istanbul, enjoying a beer, when a van carrying water pulled up and... played a little song!

And then, a few minutes later - as if part of the show for a tourist like me - a flatbed truck filled with portable propane tanks pulled up. Y'know, the kind you might use to heat a static caravan. Or perhaps a gas barbeque if you only wanted to have to buy a refill once every five years. And you know what: it played a happy little jingle, too. Such joy!

A grey-haired man wearing a t-shirt and blue jeans leans casually against the open doors of a white van that's visibly filled floor-to-ceiling with 19-litre 'water cooler style' water bottles, plus a pallet lifter. The van is parked between red-and-white striped cones on an Istanbul street.

My buddy Cem, who's reasonably local to the area, told me that this was pretty common practice. The propane man, the water man, etc. would all play a song when they arrived in your neighbourhood so that you'd be reminded that, if you hadn't already put your empties outside for replacement, now was the time!

And then Raja, another member of my team, observed that in his native India, vegetable delivery trucks also play a song so you know they're arriving. Apparently the tune they play is as well-standardised as British ice cream vans are. All of the deliveries he's aware of across his state of Chennai play the same piece of music, so that you know it's them.

Two men sit in the back of an open-backed vegetable delivery truck.

It got me thinking: what other delivery services might benefit from a recognisable tune?

'Howe & Co' Fish & Chip van, painted in white and blue and parked in a residential street.

Anyway: the bottom line is that I think there's an untapped market for jolly little jingles for all kinds of delivery services, and Turkey and India are clearly both way ahead of the UK. Let's fix that!

Links

Wikipedia article explaining '99 flakes', a distinctively British ice cream treat
Guardian article talking about, among other things, how the raspberry syrup on soft serve ice cream might sometimes be called 'monkeys' blood'
YouTube recording of an ice cream van's chime of 'Greensleeves'
Work
İlter's Bistro
BBC News live coverage of the situation in Turkey
Cem
My house
Aiden Jones on Flickr
Wikipedia article about De Do Do Do, De Da Da Da, song by The Police